From Labs to Shibas: The World’s Most Popular Dog Breeds
Dogs may be “man’s best friend,” but which breeds win the popularity contest depends on where you live. A recent U.S. News & World Report study analysed over 1.26 million pet insurance records to reveal America’s top dogs — and the results show both enduring favourites and surprising shifts. When we zoom out to Europe and Asia, the picture becomes even richer, reflecting cultural tastes, climate, and lifestyle.
The U.S. Top Ten: Labs Lead the Pack
According to the 2025 update of the U.S. News study, Labrador retrievers have reclaimed the No. 1 spot nationwide, overtaking last year’s leader, the Chihuahua. Labs of all colours — black, yellow, and chocolate — are prized for their affectionate nature, trainability, and versatility, from family companion to service dog.
The rest of the U.S. top ten shows a mix of big personalities and small statures:
- Labrador retriever
- Chihuahua
- Golden retriever
- American pit bull terrier
- German shepherd
- French bulldog
- Goldendoodle
- Shih tzu
- Yorkshire terrier
- Dachshund
Some notable shifts: French bulldogs slid from No. 2 to No. 6, while dachshunds entered the top ten for the first time. State‑by‑state, Labs dominate in 17 states, but regional quirks emerge — California and Nevada favour small breeds like Chihuahuas and Frenchies, while Alaska’s list includes the Alaskan husky.
Europe’s Canine Champions
Europe’s favourites overlap with America’s in some cases, but local heritage breeds often take pride of place.
- French Bulldog – Hugely popular in urban centres from Paris to Berlin, the Frenchie’s compact size and charming personality make it ideal for apartment living.
- German Shepherd – Valued for intelligence and loyalty, it remains a top choice in Germany, the Netherlands, and Eastern Europe.
- Labrador Retriever – A pan‑European favourite, especially in the UK and Nordic countries, where its love of water and outdoor activity fits the lifestyle.
- English Cocker Spaniel – Beloved in the UK and Spain for its cheerful temperament and adaptability.
- Jack Russell Terrier – Small, energetic, and fearless, this British breed thrives in active households across the continent.
- Belgian Malinois – Popular with police and military units, but also with experienced civilian owners who can meet its high exercise needs.
- Boxer – Playful and protective, the German‑born Boxer is a family favourite in Central Europe.
- Bernese Mountain Dog – A gentle giant from Switzerland, adored in Alpine regions for its calm nature and striking tricolour coat.
- Yorkshire Terrier – Still a hit in the UK and beyond, especially among city dwellers.
- Poodle – In Standard, Miniature, and Toy sizes, the Poodle’s intelligence and hypoallergenic coat keep it in high demand.
While Labs and Goldens are strong contenders, Europe’s lists often feature more working and herding breeds, reflecting rural traditions and sporting culture.
Asia’s Most Loved Breeds
Asia’s dog scene is a blend of ancient native breeds and imported favourites, with popularity shaped by climate, space, and cultural symbolism.
- Akita Inu – A national treasure in Japan, known for loyalty and dignity. The story of Hachiko still inspires dog lovers worldwide.
- Shiba Inu – Small, fox‑like, and independent, the Shiba has surged in popularity both in Japan and internationally.
- Chow Chow – With its lion‑like mane and blue‑black tongue, this Chinese breed is prized for its regal bearing.
- Tibetan Mastiff – A massive guardian breed from the Himalayas, valued for its protective instincts.
- Pekingese – Once a lapdog of Chinese emperors, still adored for its distinctive appearance and confident personality.
- Japanese Spitz – Fluffy, friendly, and adaptable to apartment life, popular in urban Asia.
- Thai Ridgeback – Athletic and independent, recognised for the ridge of hair along its back.
- Shih Tzu – Another Chinese lapdog with a long, flowing coat, beloved in many Asian households.
- Siberian Husky – Though Siberia spans into Russia, Huskies are popular in colder Asian regions for their endurance and beauty.
- Lhasa Apso – A sacred Tibetan breed, historically a sentinel in monasteries.
In dense megacities like Tokyo, Seoul, and Singapore, smaller breeds such as Shibas, Pekingese, and toy poodles dominate, while rural or colder regions lean toward larger working dogs.
What Popularity Says About Us
Breed trends often mirror lifestyle shifts. In the U.S., the rise of smaller dogs like Chihuahuas and French bulldogs reflects urbanisation and apartment living. In Europe, the enduring love for working breeds like German shepherds and Belgian Malinois speaks to a tradition of utility and sport. In Asia, cultural heritage plays a strong role — breeds like the Akita and Chow Chow carry centuries of symbolism.
Globalisation and social media also blur borders: a Shiba Inu’s Instagram fame can boost its popularity in London or Los Angeles, while a French bulldog’s comic charm wins fans in Seoul.
Choosing the Right Breed
While popularity lists are fun, the “best” breed is the one that fits your lifestyle, space, and energy level. A Labrador’s boundless enthusiasm may delight an active family but overwhelm a busy single in a studio flat. A Shih Tzu’s low‑key charm might be perfect for a retiree but too sedate for a marathon runner.
Whether you’re drawn to the world‑conquering Lab, the dignified Akita, or the ever‑cheerful Cocker Spaniel, the key is matching temperament and needs — because the most popular dog in your heart will always be the one that feels like family.
